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This is the personal website of Tarun Matta (tarunmatta at gmail dot com).

The views expressed here are my personal views and not of my present or any past employer.

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Mar
29th
Sun
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Press Coverage

Mint quoted me in an article about ongoing placements at IIM Ahmedabad

Tarun Matta, an IIM graduate who runs iimjobs.com, a jobs portal, said in an email that while IIMs would manage to find jobs for all graduates, “fresh graduates from tier-II and tier-III would be the ones that’ll get affected the most”.

You can read the whole article here - Day Zero at IIM-A quiet, but with positive lessons

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Jan
2nd
Fri
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Communities

Fred Wilson writes a story about Mark Zuckerberg while he was still a student at Harvard. It goes like this:

At Davos, Mark told the story of an art class he took at Harvard. He was busy starting Facebook and didn’t have time to attend the class or study. The final exam was a week away and he was worried about flunking. So he went to the Internet and downloaded images of all the art that he knew would be on the exam (not sure how he knew that - Jeff leaves that part out). He puts them all up on a web page and adds blank boxes under each of them. Then he emails the web page to all of his classmates and tells them he just put up a study guide. The class responds by marking up the page, editing each other, and getting it perfect. Zuckerberg aces the exam, of course, but also the professor told him that the entire class had done much better than usual on the exam.

Brings out the power of communities collaborating on the web. The challenge, of course, always is to bring critical mass of users on the platform so that community is self sustaining. 

The best way to do it is to focus on offline communities & groups (and not individuals), bring them online and have loads of patience.

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Dec
31st
Wed
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Adsense doesn’t scale

Here’s plot of my pageviews and adsense earnings for last couple of years.

Interestingly, there doesn’t seem to be any correlation between pageviews and earnings! What does that mean?

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Web hosting

Got this mail from my hosting provider -

Actually we have checked and found that at a time 200-300 mysql queries are running through your site so thats why you are getting this issue so i suggest you please take VPS server from us because some time your site taking more CPU and memory usage of the server so please check and update us if you require further assistance

Guess its time to move to a VPS. Its good that the site is growing, but migrating to a new host is going to be huge hassle.

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Dec
24th
Wed
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Inspirational Stuff!

Inspirational Stuff!

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emails

finally…

after struggling with the mail server and dns records, I could set up my emails last night - tarun (at) hiorbit (dot) com is the new email id. It certainly helps to read the documentation.

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Dec
22nd
Mon
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Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Steve Jobs

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RockeTalk on LG poster in an electronics store

RockeTalk on LG poster in an electronics store

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What business are we in?

How often do we ask this question?

More Importantly, does everybody in the organisation has the same answer to this question?

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Dec
20th
Sat
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For big brands and marketers with significant budgets, the internet represents a loss of leverage. Money doesn’t buy you as much attention, and you have to work much, much harder for every eyeball.

For individuals, the internet represents an increase in leverage. One person with a blog or a lot of followers or friends can reach more people, more quickly, than ever before.

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