RockeTalk on LG poster in an electronics store
How often do we ask this question?
More Importantly, does everybody in the organisation has the same answer to this question?
For big brands and marketers with significant budgets, the internet represents a loss of leverage. Money doesn’t buy you as much attention, and you have to work much, much harder for every eyeball.
For individuals, the internet represents an increase in leverage. One person with a blog or a lot of followers or friends can reach more people, more quickly, than ever before.
